THE TIPPING POINT
How the Little Things Can Make a Big Difference
by Malcolm Gladwell
WHAT WE THINK ABOUT IT:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire”. How does a fashion trend start? Or how does a new product become popular? Or an idea gain widespread recognition? You would be surprised to find that Malcolm Gladwell has identified common trends and factors in which to be able to identify why and how something can “tip”. This book lives up to its promise, to change the way you think about selling products and disseminating ideas. From a business perspective, I was left walking away with a widened perception and understanding of how to first identify whether a product or service has potential to “tip”, along with what factors to push to make it happen. Easy, yet fascinating read, highly recommended.
4.5/5 STARS
Tags: amazon.com, book reviews, little things, Malcolm Gladwell, the tipping point book review, tipping point
