Use these customer statements as discussion starters for you and your Creative Team as you anticipate your existing customer’s response to your new product. Apply your new product idea to these statements. The following statements are common needs of our customers, therefore, your new product should agree with the majority of these statements.
- I can use this product
- I can afford this product
- I can show this product to my parents
- I can show this product to my grandparents
- This product inspires me
- This product brings me joy
- I want more of these products
- I understand this product
- My friends envy me because I own this product
- I can take this product to school
- I can give this product as a gift
- I would buy this product again
- I would only buy this product from this company from now on
Tags: CONSUMERS, New Product Development, new product ideas, statements
